The Sourdough Approach to Growth Marketing
Introduction:
Have you ever made bread at home? There's this thing about choosing between quick yeast and nurturing a sourdough starter. It's not just about how fast you can
strategy
The Art and Science of Experimentation: When to Run A/B Tests 🧪📊
Experimentation is at the heart of growth teams and product development. It's the engine that drives innovation, informs decisions, and ultimately, helps businesses grow. A/B tests, in particular, are the