attribution

Growth Marketing Measurement - From Zero to Hero

Dec 14, 2023 5 min read attribution

I frequently get questions about how to approach Growth Marketing measurements - questions range from the latest tools and techniques to addressing the not-so-new privacy changes and SkAdNetwork (introduced with iOS 14). My

Choosing the Right Mobile Measurement Platform (MMP) for Your Early Stage Growth Team 📊📱

Nov 7, 2023 2 min read analytics

A Mobile Measurement Platform (MMP) is an indispensable tool for early-stage growth teams, facilitating them to gain valuable insights and optimize their marketing strategies. In this article, we'll explore both free